ABOUT THE ALCHEMISTS

 
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What happens when an Herbalist and a Pharmacist meet in a sacred plant ceremony?

Magic alchemy that’s what. But the journey began long before that...

Herbalist, Lori Barron’s journey began in college where her instructor was the chemist for MAC cosmetics. She embarked upon a 16 year career which would take her on a path of  awakening. Upon landing in Hawaii to open the MAC market there, something in her began to shift. Lori felt the call to her spirit and the energy of this magnificent place so rich with native healing culture and mystical experience.  After completing her Reiki master initiation and gaining an understanding of how to work with energy in healing she focused on transforming her issues surrounding fertility and dysmenorrhea (painful menstrual cycles). Her quest led her to an Acupuncturist who demonstrated the power of this ancient lineage of holistic healing. Immediately she knew this was the next part of her journey and enrolled into Traditional Chinese Medicine School. For the next four years was a deep dive into the esoteric teachings of this rich tradition of healing mind, body and soul. Earning her masters degree and igniting Lori’s love affair with the herbalism. After traveling to several countries and learning about the power and the spirit of plant medicine from many indigenous cultures Lori launched her own line of herbal remedies. Lori’s journey in both medical herbalism and the beauty industry have been powerful teachers to understanding beautiful skin starts from within.

Scientist, Judit Konrad was on her own path in her homeland of Hungary where she completed her doctorate in pharmacy. It was LOVE that called her to the USA, and upon following her heart and uprooting her entire life a whole new path opened up to her. Judit embarked upon an entirely new direction as a cosmetic chemist formulating for premium brands such as Estee Lauder, MAC, Smashbox, and IT cosmetics. During this time she, too, felt a deeper calling to expand her knowledge into the holistic realm through Chinese Medicine. Soon thereafter her husband came down with a debilitating case of vertigo that was healed through plant medicine and specifically, cannabis. Witnessing his recovery became the catalyst for Judit to dive deep in the science of cannabis and later becoming certified in cannabis production. When a close friend reached her out with a facial dermatitis cannabis was her first choice medicine that cured her symptoms. With this initiation a new path began to unfold to revolutionize to skincare.

It was during a plant ceremony that she met Lori, their journey together began, and Priya was born. Serendipities abound in the birthing of this creation into the world. When the plants speak to your soul you listen. But that wasn’t the end of our creation…

Business wizard, Tracy Brown was moving through her own path of rebirth during the time of Lori and Judit’s meeting. For 23 years Tracy’s career in marketing, advertising, and commercial production had taken her to some incredible places including working for one of the industry’s most creative ad agencies, TBWA Chiat/Day to representing directors at the award winning production company, Furlined. It was in 2016 while in Kauai, Hawaii Tracy had a profound awakening causing her to see that her soul was no longer in alignment with the life she had created. She committed herself to making the changes that would bring her a deeper sense of peace and well being by cultivating a new practice of meditation, yoga and deep healing through acupuncture. Upon her return to LA, through a mutual friend, she was referred to an amazing acupuncturist who happened to be Lori! She began working with Lori receiving acupuncture, energy work and herbs. Astonished at how deeply healing these modalities were she felt empowered to change her life and continued to do more personal work. Expanding into the awareness of what truly ignited her heart with joy she came to the realization that her soul’s calling was to support women in a conscious way. Tracy too was divinely guided because it was at this time that Lori began to plant the seed within her to join Priya. Shortly thereafter her journey with the Priya sisterhood began…

This creation was divinely orchestrated and given to us to bring into the world with the intention to awaken a new paradigm of beauty..